MONDAY, SEPTEMBER 10, 2007
Atlantic Sun and PlayON! Sports to Launch ASun.TV

Sept. 10, 2007

JACKSONVILLE, Fla. - The Atlantic Sun Conference and PlayON! Sports, a division of Turner Sports announced today that they will launch ASun.TV on Monday, Sept. 10. A new Web service, ASun.TV will webcast a minimum of 540 regular-season and championship games across a variety of A-Sun sports, including men's and women's basketball, soccer and volleyball, as well as baseball and softball throughout the 2007-08 academic year. The first scheduled event will feature a women's volleyball match-up as the Mercer Bears host the Georgia State Panthers on Tuesday, September 11 at 7:00pm ET.

ASun.TV events will be available for viewing both live and via on-demand replay to fans throughout the country that purchase a Single Event Pass ($5.99 per event), a monthly All-Event Pass ($9.99 per month), or an annual All-Event pass ($69.99 per year). Both the annual and monthly All-Event Passes allow unlimited access to games within their respective timeframes.

"The launch of ASun.TV signifies our commitment to providing greater access to online sports coverage, especially that of collegiate sports," said Phil Sharpe, SVP/GM of PlayON! Sports. "We are thrilled to stream more than 500 A-Sun events on ASun.TV throughout the academic year and give fans the opportunity to watch their favorite A-Sun match-ups anytime, anywhere."

"ASun.TV will have an immediate impact on the A-Sun for our teams and fans. The ability to bring high-quality live video from our schools over the Internet is a fantastic way to broaden the exposure for our outstanding student-athletes," said A-Sun commissioner Ted Gumbart. "Our schools, our great partners at Turner Sports, and our marketing team at RMG have all joined in the effort to make this happen, and we are very proud to launch ASun.TV."

Marketing efforts for the service will be a joint effort between PlayON! Sports and the A-Sun through its marketing partner, Rights Marketing Group (RMG).

"ASun.TV will build upon the great tradition of the Atlantic Sun Conference, as an innovative tool in creating awareness," said John T. Zarzycki, president of RMG. "We are excited to be a part of the concept development, product strategy and implementation of ASun.TV."

The expanding portfolio of PlayON! Sports properties includes the Atlantic Sun Conference (A-Sun), the Atlantic Coast Conference (ACC), the American Basketball Association (ABA) and the United Soccer Leagues (USL). PlayON! Sports is a division of Turner Sports which operates and manages new media businesses for sports properties, including NASCAR.com, PGATOUR.com, PGA.com.